the world's best podcast - An Overview

A Quick History of Podcasting

Ever wonder about the advancement of the podcast? While podcasting is a relatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is rather interesting and is reflective of the dynamic nature of the Internet community.

Neither listening nor podcasting to podcasts needs an iPod or other portable player. Podcasts can be listened to on any mp3 made it possible for device including a desktop computer system. The name association came about just because Apple Computer's iPod was the very popular portable digital audio player when podcasting started.

Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to an individual audio player." The word will be contributed to the online version of the dictionary during their next upgrade.

The term, podcasting was coined by reporter, Ben Hammersley, and then promoted by previous MTV VJ and media entrepreneur, Adam Curry. Mr. Curry developed an Applescript application that automated the process of downloading and syncing audio files to iPods.

Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls developed this phrase back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have likewise been provided to explain this distinct kind of media circulation.

Other "pod"-derived expressions include "podcasters" (those who develop podcasts) and "podcatchers"-- the special RSS aggregators which occasionally check for and download brand-new content automatically. Podcatching software application enables the user to copy podcasts to portable music & video gamers.

Since of the rapid adoption of MP3 gamers and the desire of consumers to have fresh material, the appeal of podcasting is spreading like wildfire. Podcasting has actually thrived due to the fact that it provides individuals more control over what they listen to, and the flexibility to take their programs with them with them.

Not given that blogging has a technology appeared so unexpected and been so rapidly and widely embraced as podcasting. Development in this nascent industry is anticipated to accelerate rapidly due to the rapid approval of the innovation by the radio broadcast industry in 2005 and Apple's iTunes circulation. The rising appeal of podcasts is challenging traditional radio's broadcasting design.

While iTunes is less than two years of ages, roughly 4.8 million people downloaded a podcast in 2005, as compared to just over 800,000 in 2004. And 11.4 million listeners are anticipated this year, according to research from The Diffusion Group. Already the Apple iTunes service uses 15,000 podcasts and listeners have actually registered for more than 7 million subscriptions.

A research study by Bridge Ratings in November 2005 with radio listeners in ten national markets revealed that approximately 20% of users who have actually ever downloaded and listened to a podcast do quickly a weekly basis. This group downloads an average of 6 podcasts weekly and spends around 4 hours a month listening to the podcasts they download.

This study predicted even more remarkable development in the industry find in the future. According to Bridge Ratings, by 2010, podcast audience growth is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number more detailed to 75 million by this date.

How does this impact you?

With podcast listening rising exponentially, podcasts provide you an extremely effective tool for promoting your items or services. Podcasting can help guarantee a better relationship with your target audiences by supplying them with engaging, frequent and informative updates about the goings on in your industry.

Neither listening nor podcasting to podcasts needs an iPod or other portable gamer. The name association came about merely because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. While iTunes is less than two years old, approximately 4.8 million individuals downloaded a podcast in 2005, as compared with simply over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening rising exponentially, podcasts offer you an extremely powerful tool for promoting your services or items.
 

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